Innovating Employment.
Empowering
People.

About Israel Employment Innovations (IEI)

The “Israel Employment Innovation” (IEI) non-profit organization, founded in 2014, works to develop and promote innovative solutions in the employment sector. The organization focuses on effectively integrating various populations, with a primary emphasis on unemployed young adults.

Among the organization’s members are leading professionals, including Sarah Horesh (former Head of the Professional Training Division at the Ministry of Labor), Sari Cohen (former Head of Women’s Employment at the Ministry of Labor), Jonah Naim (former Jerusalem District Supervisor), and Colonel (res.) Moti Sagie.

The IEI's model is based on three key principles:

Academic level research

A deep understanding of the evolving job market

Understanding the target audience

A thorough familiarity with the complexities and needs of diverse populations

Practical and applicable solutions

Developing tools that lead to successful employment integration

Addressing the Employment Crisis in Israel

The Israeli job market has been in a rolling crisis since 2020. This constant uncertainty can lead to frustration and despair for many workers, potentially resulting in chronic unemployment. To address this, the IEI adopts Stephen Covey’s principle of the “Circle of Influence”, which emphasizes focusing on what is within our control and can be changed.

The organization offers clear, research-backed solutions based on extensive experience. Its approach focuses on strengthening an individual’s “employability”:

Self-belief: Building confidence in one's ability to be a "worker and an employed person."
Adaptability: Understanding market demands and acquiring the necessary flexible and complex (hybrid) skills.
Practical tools: Developing skills to cope with crises, upgrading personal and professional abilities, and building an employment vision.

The Job Club serves as a safe and supportive space for individuals during their job search.

The five Foundations of Employability

The IEI's programs are built on five interconnected foundations that work together to provide continuous support:

Identifying personal skills: The program begins by identifying each participant’s individual strengths and abilities.
Getting to know the new world of work: Understanding the changing demands of the market, including new trends and technologies.
Personalized tools for market demands: Acquiring practical tools to tailor one’s profile to current employment requirements.
Building a vision: Practical tools for setting goals, planning ahead, and balancing personal and professional life.
Job Club: Professional guidance within a supportive community of people who are going through similar experiences.

The organization’s programs are designed to be scalable, meaning they can be easily applied to groups of various sizes—from small cohorts to a national level-while maintaining professional excellence and personalized attention.

*Scalable from small groups to nationwide programs

A New Career Horizon Program for Reserve Soldiers

The “New Career Horizon” program is designed to help reserve soldiers who are struggling to reintegrate into the workforce after extended military service. This 10-session workshop offers a comprehensive professional and emotional support system to help participants navigate the challenges of transitioning from military to civilian life, with a focus on building a stable and fulfilling professional future.

Program Goals & Target Audience

Goal: To provide participants with practical tools, renewed confidence, and professional guidance to get back on a stable career path. The program offers a unique solution tailored to the needs of this population, whether their goal is to return to their previous job, find a new role as an employee, or start their own business.
Target Audience: Reserve soldiers who have completed an extended period of service and are finding it difficult to return to the workforce. This program is for anyone experiencing challenges in adjusting, uncertainty about their career path, or who needs tools to cope with new situations and changes in the job market.

Workshop Program (10 Sessions)

The workshop is structured as a comprehensive journey, from emotional and conceptual stages to practical implementation:

Sharing and Introduction: Creating a safe space to share challenges and feelings.
Coping with the gap between military life and civilian routine.
Identifying opportunities and understanding the need for change.
Deciding whether a civilian job, freelance work, or self-employment is the right fit.

Defining personal and professional goals.
Building a career vision that adapts to life changes.
Practical exercises for writing a career advancement plan.

Boosting damaged self-confidence.
Coping with fears, uncertainty, and adjustment difficulties.
Using the “Circle of Influence” to focus on what you can change.
Developing a positive mindset and mental flexibility.

Mapping skills and experience acquired in the military and adapting them to the civilian market.
Assessing the viability of business ideas (using the SWOT model).
Tools for time management, resource management, and self-management.

Managing personal and financial budgets after an extended absence.
Understanding cash flow.
Information on benefits, loans, and designated funds for reserve soldiers.

Identifying unique strengths and competitive advantages gained from service.
Building a personal brand: how to brand yourself in the working world.
Identifying target audiences and marketing channels.

Session 7: Creating a basic online presence on social networks, setting up a business page, and using it for job searches or business promotion.
Session 8: Using digital marketing tools like LinkedIn, WhatsApp, and Google.

Acquiring sales tools for managing client meetings or job interviews.
Building conversation scripts and practicing sales simulations.

Crafting an impressive “elevator pitch” and professional self-presentation.
Writing an updated resume and LinkedIn profile.
Preparing for job interviews and building professional networks.
Effective online job searching.

Program Costs:

Group Workshop $7600

10 Sessions
Soldier $540

cost for one soldier to join a group, same description as above. Includes personal guidance
One Day Workshop $675
Support a soldier $54

Suggested amount per soldier per day. Donate today to support a soldier on their journey back to meaningful employment.

Unique Program Highlights: This program was specifically designed to provide a sensitive and precise response to the needs of reserve soldiers. The lectures and workshops will be delivered by professionals who have an understanding of and sensitivity to the situation. The sessions will also include personal sharing and guidance to address individual dilemmas.

Board of Directors

Senior Board Members

The organization's board is composed of leading professionals
who are committed to a broad, social mission.

For years, Sarah Horesh served as the head of the Professional Training Division at the Ministry of Labor (then known as the Ministry of Industry, Trade, and Labor). She led significant initiatives to improve professional training and integration for both young and adult populations. From 2001 to 2007, she was instrumental in promoting professional frameworks, managing certification systems, and strengthening services for vulnerable populations in the job market.

Sari Cohen served as the appointee for promoting and providing professional training for women at the Ministry of Labor. She developed programs to advance women's employment and equal opportunities, and was responsible for creating training programs for women from all sectors, with a special emphasis on integrating women into the workforce and reducing employment gaps.

Jonah Naim held senior positions as the supervisor of the Jerusalem District. In this role, he led development and management processes in the fields of education and society, in collaboration with the government and the education system. His experience contributed to making services more accessible and fostering dialogue between different sectors in the city and the entire region.

Senior Lecturers

With experience since 2006 at the "Shipour Institute," she is a senior mentor and an employment and business consultant. She works with various target populations in Israel (extensively with the Haredi community) on topics such as employment, empowerment, business entrepreneurship, marketing strategy, coping with change, communication, and both personal and business marketing. She has previously managed a career center for academic immigrants and an adult placement center in Beersheba.

She is a multi-disciplinary mentor and has 20 years of experience guiding groups and accompanying individuals through processes of change and personal growth. At the "Shipour Institute," she leads workshops on group facilitation and personal growth using CBT and NLP approaches in the fields of empowerment and employment. She has extensive experience mentoring and treating diverse populations, including soldiers, people with disabilities, teachers, students, and at-risk youth. She is also a holistic mind-body therapist who practices NLP and CBT.

She has extensive experience and high-level skills in teaching, guidance, and mentoring special populations. She possesses high emotional intelligence and sensitivity, and is charismatic with excellent public speaking abilities. She is a senior mentor at the "Shipourr Institute" for empowerment workshops, playback theater, CBT, and coping with change and crisis.

Driven by a deep passion to help women reconnect with themselves, their inner value, and build their lives from a place of emotional strength and self-love. She believes in combining inner precision with external action, and softness with boldness. For the past three years, she has been guiding groups and individuals through meaningful processes, and holds certificates in NLP, CBT, and coaching.

Personal Stories From Dream to Reality Program

Here is a collection of personal stories and testimonials from our program graduates. These authentic stories illustrate their journey from feeling stuck, hopeless, or uncertain to achieving the personal and professional goals they set for themselves.

"Until the age of 26, I studied at a yeshiva in Bnei Brak. At a certain point, as my family grew, I realized it was difficult to support them. I felt confused and didn't know how to start. I took a digital marketing course, but it didn't help me move forward. Thanks to your workshop, I learned what my real abilities are, what field I connect with, and how to overcome my fears. I learned to muster the motivation to make a change, and in the end, I started my own independent business."

Yossi

"I found it difficult to cope with the complex times we are in. My anxieties grew significantly, and the fear of the unknown and the stress from the security situation caused me to withdraw from social involvement. During the program, I received tools for managing crises, strengthening my mental resilience, and using positive self-talk. Because of this, I managed to return to my social, family, and community circles."

David

"I tried my luck as a delivery person, but it wasn't enough to support me and my family. It was hard for me to make a change to upgrade my skills and my income. I had low self-confidence and didn't believe I could find something else. In the program, I strengthened my self-confidence, recognized my skills, and saw that there are other ways to earn a living and succeed."

Haim

"At 29, a father of four, I had an accident and couldn't continue to work. I stayed at home for a long time and helped raise the kids. After a while, I realized I needed to cope and find a new path, either through studies or a job. When I joined the program, I wasn't sure it would help and didn't think I would be able to stick with it. In the end, I made every effort to attend, get the tools and information given in the meetings, and was very sad when it ended. I decided to go back to school and return to a routine."

Shmuel

"After finishing my seminary studies, I felt very confused about my future. It was important for me to start a family alongside professional development, but I didn't know how to balance the two. During the workshop, I realized it's possible to find the right balance between a good, full family life and meaningful work that matches my needs and abilities. I learned to face my fears, see myself in a positive light, and believe in myself. I received valuable tools for motivation, communication, achieving goals, and self-realization."

Sarah

"I am 41, married with 11 children. In my youth, I worked as a teacher for a few years and then focused on my family. Over the years, I took various enrichment courses. I attended all the workshop meetings because it was important for me to be a part of the process, despite my doubts about whether it was the right time to be active outside the home. I listened to the content, acquired new tools, and decided to try and find a new path. At the same time, I also started learning new skills, such as using a computer."

Esther

I'm 47, married with 9 children. I came to the workshop after working for a few years and recently starting my own business in nutrition and changing family eating habits. I felt my business wasn't progressing, was very frustrated, and thought about quitting everything. After the individual and group work in your program, I decided it was important for me to focus on my business and received the encouragement I needed to fulfill my dream."

Hagit

"When I joined the program, I shared that I had social difficulties and trouble dealing with people in social settings. This caused me great stress and a feeling of loneliness. I have very high intellectual abilities and feel comfortable in that area. During the workshop, I received encouragement from the other participants and the mentor. They saw something pleasant in me that made others connect with me, and I managed to build personal relationships. By the end of the program, I felt stronger personally and capable of advancing myself both personally and professionally."

Racheli

Innovating Employment. Empowering People.