The marketing world, especially digital marketing, poses a significant challenge for business owners in various sectors. Whether one is a business owner focused on profits or an organization director focused on reaching defined objectives, there is a sense of an unreasonable gap between financial investment and marketing outcomes, and this sense is not far from reality.
We have engaged in entrepreneurship, branding, and project management for over 14 years. During this time, we have each individually and as a team gone through a comprehensive learning process, gaining experience in various key components that lead to success.
Listening that leads to sales is the first process in our shared work. The secret lies in the shared language that encompasses the process, from the initial spark of a raw idea, dream, or vision, through the stages of development, formulation of the idea, and starting to build the presale process. The empathy process serves as our gateway into the organization. It is not disconnected from clear objectives that converge into numbers and successes in the field. True and deep understanding stems from skill and accumulated experience in listening, internalizing, and building the dream.
Professor Seymour Fox, who was the head of the School of Education at the Hebrew University, would place a dot at the edge of the room, declare “We want to get there”, and then ask“, How do we get there?”. The way we approach a vision is to first define what the vision is and then ask how we can reach it. One who knows this will find the way to reach it.
This stage is quite challenging! Honestly, it can be said that after cracking this challenge, many projects continue to move forward towards success without almost any external assistance.
A perfect diamond isn’t hard to sell; it sells itself, and probably doesn’t need a sales team. A good project consists of several necessary components: entrepreneurship, a strategic process for building and defining the vision, planning, execution, and, of course, a stroke of luck. Often only at the end of a project can we assess the significance of each component. Nevertheless, we aspire for satisfaction to felt in the intermediate stages as well. The choice between agile management and traditional, project management, which may be rigid, will be follow the empathy process. We identify the forces within the organization and build the stages appropriate for moving forward. We decide on the steps to take in accordance with the character of the organization and its employees, the project’s goals, the product, the relevant world of content, and other pertinent factors.
We will be here tomorrow because today too we did not look at the clock to see when this day would end. Nevertheless, the realization that this is our work was not self-evident. We are in an ongoing process that centers around perseverance, understanding that there is daily progress, dialogue, learning, specialization, and a great deal of attention and humility in the face of reality. The permanent and temporary staff, each in their own field, bring to the table their professional capabilities, and as a group that learns and thinks together, the staff examines every new initiative and project from various angles to receive the richest possible picture for you.
Presence in the field means conducting a sales call at 9 AM. It means active representation in the morning hours for a variety of time zones, from the East to the western United States, from Greenwich Mean Time to Israel. It is also the ability to get on a plane and reach any location necessary. It is true that technological progress and COVID-19 created a different situation and many people want to know that you are in New York and then meet via Zoom to avoid traffic…we have learned from experience that clients in the United States (and others) very much want to feel that we are with them on the same continent—even if not physically, at least in understanding the business and cultural language. And therefore? What do you offer for this?
